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Plantule Pillows
Paid social · E-commerce
Helping better sleep find its audience.
Meta campaigns for a brand built around natural-fill pillows.
HANAMARU CONSULTING JAPAN ↔ EUROPE
Grow across borders.
Market entry, brand strategy, paid media and CRM automation for companies growing between Japan and Europe.
Explore our work01 / WorkHANAMARU ↗
Selected work
Three projects from managing director Patryk Czemarnik’s portfolio.
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Nobonobo
Brand awareness · Paid media
Bringing Polish design into view.
Paid campaigns to build recognition for a Polish furniture brand.
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Wellclinic
Automation · CRM · Post-sale
One connected journey, from lead to follow-up.
An automated flow connecting lead capture, Pipedrive, the ACX dialer and post-sale communication.
CASE STUDY / PLANTULE PILLOWSPAID SOCIAL → E-COMMERCE
Connecting a natural product with the people looking for it.
Patryk planned and managed Meta sales campaigns for Plantule Pillows, a brand of pillows with natural fillings.
The challenge
Turn the qualities of a specialist product into advertising that reaches relevant audiences and supports online sales.
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Audience strategy
Define the audiences and targeting for sales campaigns on Facebook and Instagram.
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Creative & messaging
Develop visual concepts and copy that communicate the products’ distinctive qualities.
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Campaign management
Build and manage campaigns around the brand’s e-commerce sales goals.
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Testing & optimisation
Use A/B tests and performance data to refine creative and campaign delivery.
The work delivered
A sales campaign approach combining audience targeting, creative development and ongoing optimisation for Plantule’s online store.
Meta Ads · Facebook · Instagram
CASE STUDY / NOBONOBOAWARENESS → LEADS
Building visibility and new conversations around design.
For Nobonobo, Patryk created and managed Meta campaigns for a Polish brand of designer furniture. The scope also included website refinements.
The challenge
Introduce distinctive furniture to relevant audiences and turn that attention into enquiries for the sales team.
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Advertising strategy
Define the audience and the role of awareness and lead generation campaigns.
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Visual communication
Develop advertising creative that presents the character of the furniture collection.
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Lead generation
Manage Facebook and Instagram campaigns that support new customer enquiries.
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Ongoing refinement
Analyse campaign performance and optimise delivery, alongside work on the website.
The work delivered
Coordinated awareness and lead generation activity supporting brand recognition and the next sales conversation.
Meta Ads · Facebook · Instagram
CASE STUDY / WELLCLINICLEAD → CRM → ACX → POST-SALE
From the first enquiry to the next conversation.
For Wellclinic, Patryk connected lead acquisition, sales operations and follow-up through a system of Zapier workflows. Each stage passes the context needed by the next.
The challenge
Connect advertising forms, the CRM, the calling team and marketing communication so that new enquiries and contact outcomes move between systems consistently.
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Capture & match
Leads from Meta and TikTok enter the workflow. Contact matching, deduplication and reactivation logic prepare the records for sales.
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Organise in CRM
Pipedrive stores the contact, deal and campaign context. Owner and stage updates keep the sales process connected to the other tools.
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Connect the dialer
ACX receives the lead and owner information. Call outcomes feed back into deal stages and communication tags.
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Continue after the sale
ActiveCampaign and GetResponse segment contacts for follow-up and post-sale communication. CRM funnel events return to Meta through Conversions API.
What the system connects
Lead capture, CRM records, calling and follow-up share one data flow. Sales progress also feeds back to advertising, linking the initial enquiry to what happens further down the funnel.
Zapier · Pipedrive · ACX · ActiveCampaign · GetResponse · Meta Conversions API
02 / ServicesJAPAN ↔ EUROPE
What we do
From entering a new market to connecting marketing, sales and follow-up.
Market entry
Assess demand, refine your positioning and find the right local partners. We turn the research into a launch plan for Japan or the EU.
Brand & localisation
Adapt messaging, creative and customer journeys to how people discover, evaluate and buy in each market.
Paid media & measurement
Plan, launch and optimise Meta, TikTok and LinkedIn campaigns. Connect media, creative testing and measurement to the same business goal.
Automation & CRM integrations
Connect lead forms, Pipedrive, dialers and marketing platforms through Zapier. Automate deduplication, lead assignment, status updates and post-sale follow-up, with CRM feedback sent to Meta Conversions API.
Web & launch coordination
Build landing pages and websites, and coordinate the operational work of launch with local specialists, including legal and accounting partners where needed.
03 / AboutFUKUOKA · JP
Local knowledge. Cross-border perspective.
We help European businesses enter Japan and Japanese businesses expand into the EU. We start with what customers and local partners expect, then build a practical plan for positioning, distribution and marketing.
Hanamaru Consulting is led by Patryk Czemarnik from Fukuoka, Japan. His background spans community management at Meta in APAC, media planning, paid social, web development and CRM automation.
More about Hanamaru
Before we startHANAMARU / Q&A
Questions, answered.
What does Hanamaru Consulting do?
Hanamaru Consulting connects market entry, brand strategy and localisation, paid campaigns, CRM automation and web delivery. The scope can cover a single challenge or a coordinated launch between Japan and Europe.
Where is Hanamaru based and which markets does it support?
Hanamaru is based in Fukuoka, Japan. It helps European businesses enter Japan and Japanese businesses prepare for expansion into the European Union. The work combines market context with practical marketing and technical implementation.
Who leads the work?
Hanamaru is led by Patryk Czemarnik. His experience includes community management at Meta in APAC, media planning, paid social, web development and CRM automation. The website presents Plantule Pillows, Nobonobo and Wellclinic as examples from his portfolio.
04 / Contact34 / 130
Where do you want to go next?
Tell us where you are today, which market you want to reach and what you want to achieve there.